What+SGH+are+doing+now

Hey guys this is what I came up with, please feel free to change and review whatever!
 * WHAT SGH IS DOING NOW**

Presently, the Shepherds of Good Hope (SGH) are not properly utilizing social media to reach their target audience and expand their following. SGH are present on Facebook and youtube, and they also have an organization website. While having those platforms is the first step, SGH do not have an online presence because they have not taken advantage of Web 2.0 capabilities of collaboration, creation and interaction. According to Waters et. Al 2009, the following items should be present for a successful online strategy: When these three items are present online, a nonprofit organization would be using media to create a dialogue. At the moment SGH have neither embraced the internet’s possibility for information disseminated or interactivity. By simply using the internet for disclosure, SGH is simply using a broadcasting casting paradigm which is prevalent in print media. Certain examples of how SGH is under-utilizing social media: - There is no connectivity between their online platforms - No forums for discussion - Very few other media online (photos, videos, audio files, etc.) - Infrequent updates
 * Disclosure**: a description of the organization's programs and services, an organizational history, the mission statement, the organization's Web site, the logo, and a listing of the administrators of the profile.
 * Information dissemination:** links to news items, photographs, video and audio files, posted announcements, and links to press releases and campaign summaries.
 * Interactivity:** methods to contact, donate, and volunteer for the organization, use of message boards, provision of an organizational calendar of events, and the presence of an e-commerce store.

SGH should not only disseminate but also bring people into a discussion. We will be outlining actions that SGH should take in order to create a dialogue and a more web friendly presence.