Invisible+people+tv

Case Study InvisiblePeople.TV There is no reason why SGH should not be able to do this.

Now that we have shown you what social media you should use, we would like to put it into context by showing a case study of an organization that has successfully incorporated these tools into their social media platform. To do this we have chosen a successful organization that is also involved in homeless issues, Invisiblepeople.tv. Invisiblepeople.tv was started by Mark Horvath, a man who had himself been homeless at a point in his life. Horvath has successfully and uniquely used social media to get out his message and has been recognized for his efforts recently when he won Pepsi Refresh SXSW challenge for charities, a 50,000 grant.

Invisiblepeople.tv’s social media platform focus on six main components (Blog, twitter, Facebook, youtube, video, flickr) and on these components working effectively together. We’ll briefly go over how Invisiblepeople.tv use these social media websites and then explain how they work together.

Blog – Invisiblepeople.tv (equivalent to your main website) This blog is used as a platform to display the hundreds of videos Mark Horvath has taken. The uniqueness is the kind of videos he does; they are very simple straight to the point conversations with homeless people. Horvath asks straightforward questions about their predicaments and it is obvious it is unscripted. He does frequently ask how you got to be homeless and what their three wishes would be.

Twitter – Main Site that works to bring all social media campaign together Inv: 6000 + following, 5.4 tweets/day

Facebook – Uses to disseminate organization information as well as another forum to display tweets. Inv : 3500+ fans Info : the face and voice of homelessness

You Tube and Video – Supplementary space for videos and potential dialogue Inv : about 31500 video hits, 298 subscribers Info : The purpose of this vlog is to make the invisible visible. I hope these people and their stories connect with you and don't let go. I hope their conversations with me will start a conversation in your circle of friends.

After you get to know someone by watching their story, please pause for a few moments and write your thoughts. By keeping this dialog open we can help a forgotten people.

The invisible guy didn't intend to become homeless. I didn't plan on living on the street. Everyone on on the streets has their own story, some made bad decisions, others were victims, but none of them deserve what they have been left with, and it is a reflection of our own society that we just leave them there.

Please always remember, the homeless people you'll ignore today were much like you not so long ago. - Updates 2-3 times a week - 120 videos (mostly profiles of homeless people) - Many comments, no dialogue between organization, more dialogue between others interested in the organization or the work being done.

Flickr – Supplementary space for photos and potential dialogue Inv : Has 394 pictures posted by the organization and various others Info : **created to inspire open dialog about homelessness and homeless issues**
 * please only:**
 * 1)** photos of people without homes or people assisting the homeless
 * 2)** discussion related to homelessness and homeless issues

- Open group - No dialogue as of yet

How do InvisiblePeople.tv put it all of this technology to use together? They use other technologies! - Principally interfaces that allow for easy monitoring of sites and managing multiple accounts at once. - Also, it is important to link to your other platforms from each site. - Thirdly you must keep a steady flow of tweets or updates being produced. Invisiblepeople.tv doesn't necessarily dialogue with people as much as put the important information out there so that it can be disseminated via the platform. - Lastly you need to use the media platforms to their best potential, that means creating the video and uploading the pictures

We understand that this appears to be an insurmountable task, however, we have put together a brief "how to" component that should work as a guide for your staff as they begin your social media platform. As a nonprofit organisation we know that one of the most valuable things you have to work without is funding and time, as such, this "how to guide" will instruct you where to focus your attention and the best ways to achieve your potential.