Focus+Group


 * FOCUS GROUP**

__Focus Group Template__

**Objective** – To find out what people in their 20s and 30s think of SGH’s social media presence and what this group wants from a NPO as far as social media presence goes. We already know what we think, but that isn't enough. We need to compile some sort of analyses that will either agree with us or give us a new point of view. We would like to ask 20-30 year olds what they think of the pieces SGH already have (website, videos, facebook page) and how they would better respond to them. We want to know what make this age group join and care about a cause.

The people we interview should: - Have a facebook account - Be between the ages of 20-30

I am Carleton University student, and as part of a group project I am conducting interviews on how nonprofit organizations use social media sites. For this project we are focusing on the Shepherds of Good Hope, a local organization that among many things works on helping the homeless of Ottawa. This organization has asked us to give them a youthful and attractive presence online and we would like your input into how that can be best achieved. If you agree to be involved, I would like to show you their current online presence, which includes; a websites, a Facebook page and a couple short videos. Following these I would like to ask you to tell me your thoughts. This interview shouldn’t take more than 20 minutes and as we won’t be collecting any identifiers (name, job title, etc) it is completely confidential. Would you be willing to participate?
 * Opening Statement** –

A) Shepherds of Good Hope webpage - Primer - What are some features of Organizations websites that you think are the most important?

[|__http://www.shepherdsofgoodhope.com/__]

1) What works about this page?

2) What doesn't work about this page?

B) Facebook Page - Primer - have you ever joined a cause or become a fan, what made you join that cause; the issue, friends, how they use social media

[]

1) Would you become a fan of this group?

C) Videos Primer - Having a web presence now means having different kinds of media online. We want to know what you think of some of the SGHs existing videos. Show either: Shepherd of Good hope Ottawa video (6:38) - [|__http://www.youtube.com/user/shepherdsgoodhope#p/a/u/0/lcwANkc7rD8__] Or Shepherds of Good Hope black and white (4:37) - [|__http://www.youtube.com/watch?v=NrrExmdNNEE&feature=fvw__]

1) What do you think of this video and would it be useful to have on their website? Why?

2) Who do you think this video targets?

Show either: Drake’s Story - [|__http://www.youtube.com/watch?v=O1XL94PI9eo&feature=related__] or Rabeya’s story – [|__http://www.youtube.com/watch?v=DywBqHNDrC8&feature=related__] 1) What did you think of the video and would it be useful to have on their website?

2) Do you have any suggestions? 

Other videos to possibly use or include... MAP -- Ottawa's Managed Alcohol Program introductory video - [|__http://www.youtube.com/watch?v=QYGQKqp0yb0&feature=related__]

Carleton Ford- The Shepherds of Good Hope - [|__http://www.youtube.com/watch?v=WWO-8g8OXlY&feature=related__]